ABOUT MIXX AWARDS
JUNGING
CATEGORIES
REWARDING
PRICE
PARTNERS
CONTACTS
SUBMIT A WORK
IAB Russia starts new part of MIXX Awards competition in Russia. MIXX Awards is already recognized as an expert competition on the digital market. The MIXX Russia Awards ceremony will be united with MIXX Russia Conference in 2016 and held as unique main event in digital advertisement field.
David
Mashiashvily
Megafon
(Moscow, Russia)
 
Sotaro
Yasumochi
Dentsu Inc. / Dentsu Lab
Tokyo
(Tokyo, Japan)
Frederique
Covington Corbett
Twitter
(Singapore, Singapore)
 
Maxim
Tadevosyan
Rambler&Co
(Moscow, Russia)
 
Pascal
Andrés Reymond
Philip Morris
International
 
Daniel
Granatta
Independent expert
Miami, USA
 
Denis
Shmalko
Creative director
Digital BBDO
Moscow, Russia
Brand Strategies & Objectives
Achieving strategic brand goals through exceptional use of digital elements.
Brand Awareness and Positioning
Elevating the perception of a brand or brand attributes. This applies to both new brands and reinvigorating existing brands.
Branded Content
Creating original, entertaining, or informational content that highlights the core attributes of a brand.

Examples of Winning Work:
http://2016.mixxrussia.ru/awards/winners/tt_brand/
Branded Utility
Adding value to consumers’ lives by creating a functional and useful service or tool that connects with the core attributes of a brand.
Cross-Media Integration / Cross-Platform Digital
Creating and delivering compelling, complete, and cohesive brand storytelling across multiple screens and platforms by tailoring each piece of content/creative to the appropriate platform or channel.

Examples of Winning Work:
http://2016.mixxrussia.ru/awards/winners/so_cpd/
http://2016.mixxrussia.ru/awards/winners/so_cmi/
Data-Inspired Creative and Creative Optimization Ad Technology
Leveraging data to inspire a visually compelling creative concept, execution, and delivery OR Using data to transform brand assets or creative into personalized messages that target the right audience at the right time.
Direct Response and Lead Generation
Driving direct response or generating prospective customers to meet brand goals.

Examples of Winning Work:
http://2016.mixxrussia.ru/awards/winners/so_dr/
Mobile (including Branded Mobile and Tablet Application)
Gaining a consumer-oriented experience of brand interaction, which grabs user’s attention and could be realized on any mobile device or platform. Also it can be a standalone branded app that advances brand goals by reaching consumers in a mobile environment.
Product Launch
Introducing consumers to a new product or service.
Social
Utilizing social platforms to build or foster a community on behalf of a brand OR Engaging a specific audience by partnering with a celebrity, social ambassador, or social influencer OR Capitalizing on a current event or cultural moment to promote a brand

Examples of Winning Work:
http://2016.mixxrussia.ru/awards/winners/so_social/
Brand Tactics & Tools.
A digital execution that contributes to a marketing goal.
Branded Site
An online destination or microsite that provides an exceptional user experience and communicates key brand attributes or values.
Display Ad
An online display ad that delivers an exceptional level of consumer engagement.
Games
Advertising or marketing functioning primarily through, or in, a mobile game environment, including branded games and dynamic in-game executions.

Examples of Winning Work:
http://2016.mixxrussia.ru/awards/winners/tt_games/
Interactive Out-of-Home
Marketing that leverages digital billboards, posters, interactive screens, or installations for reaching consumers when they are in public or commercial locations.
Native Advertising (Органичная реклама)
Marketing that’s assimilated into the design of a page and/or is consistent with platform’s format.
Video - Online Commercial
A commercial created with the intent of leveraging digital platforms (e.g., social, mobile, etc.) or the unique capabilities of an interactive environment to increase reach and/or enhance a brand experience. Can include pre-, mid-, and post-roll delivery.

Examples of Winning Work:
http://2016.mixxrussia.ru/awards/winners/tt_online/
Interactive Video
An ad that appears within video content and enables consumer to interact or control a brand experience.

Examples of Winning Work:
http://2016.mixxrussia.ru/awards/winners/tt_video/
Search Marketing
An exemplary use of search marketing tactics.
According to the regulations, international jury headed by chairman will select the best works among those who entered the competition shortlist. Jury have a right to award several 1st, 2nd and 3rd places and the Grand Prix in each nomination. All the winners will be announced at the MIXX Russia Awards ceremony on May 27th 2016, Right after the MIXX Russia Conference.
1st place and Grand Prix winners , will be awarded with competition prizes. 2nd and 3rd places winners, will be awarded with a special branded diploma. Best works, selected by jury, will be able to participate in global international competition - MIXX Awards New York.
Special prize «Agency of a year»
Award is given to the agency, that receives more points for the prize-works in competition categories.
MIXX Russia Awards scoring system
Competition work, short-listed in festival
2
Competition work, which has the 3rd place in nomination
6
Competition work, which has the 2nd place in nomination
18
Competition work, which has he 1st place in nomination
30
The festival’s Grand-Prix
48
Works can be applied since 15th of February 2016 till 25th of April 2016. After successful submission you will get an invoice. Your work automatically takes part in MIXX Russia Awards.

Basic price for one work application is 7 500 rubles (tax-free).

To order conference ticket or submit your work, please, contact Tatyana Semenova — participant@iabrus.ru
Position
DOUBLE
PRICE
BASIC
PRICE
Period
MAY
APRIL
1 work submission price
15 000 rub.
7 500 rub.
1 work submission price, with overall number of submission 3-5
10 000 rub.
5 000 rub.
1 work submission price, with overall number of submission 5-10
6 000 rub.
3 000 rub.
Extra 30% discount for IAB Russia’s members, 20% discount for AKAR and Rusbrand. 15% discount for RAMU, IN+OUT, ADCR and NARSI’s members.

Admission fee is a necessary cost for administration of applications for MIXX Russia Awards. The fees cannot be compensated after deadline
(25 of April 2016), if an agency would like to cancel request.

*If the deadline extends for any reason, the price will be doubled.
SUBMIT A WORK

As it was in 2015
GALLERY WINNERS
MIA "Russia today" / 119021, Moscow, Zubovsky Blvd., d. 4
MIXX Russia Producer
Tatyana Shatalova
E-mail: tas@iabrus.ru
Cell: +7 (925) 104 65 46
Conference accreditation
and completion application filling
Tatyana Semenova
E-mail: participant@iabrus.ru
Cell: +7 (916) 875 33 29
Digital and motion design
Roman Smolyakov
E-mail: roman@iabrus.ru
Cell: +7 (926) 263 26 91
Media partner enquires
Valeriya Nyukhalova
E-mail: lerika@iabrus.ru
Cell: +7 (915) 152 50 65
Commercial partnership
Irina Arerina
E-mail: averina@iabrus.ru
Cell: +7 (965) 199 99 27
Partnership enquires
Marina Lebedeva
E-mail: marina@iabrus.ru
Cell: +7 (915) 152 50 65